Founder, Herold Growth Consulting

Jo Ann Herold is an award-winning marketing and brand and digital transformation expert. Her new book, Living on a Smile, debuted in August 2022 on Amazon's bestseller list and received a 5-star review from Reader's Favorite in September 2022. In September 2023, it received a Silver Medal in the Readers Favorite Book Award contest for marketing and in November 2023 was a finalist in the 2023 Goody Business Book Awards for Self-Help, Memoir. She is an executive board member and contributor at Fast Company. 

She formerly served as Chief Marketing Officer for The Honey Baked Ham Company twice, marking a collective tenure of more than 20 years with the company. Her experience spans iconic global brands including Arby’s Restaurant Group, Interface, Inc., and McDonald’s, as well as serving start-ups and nonprofits. In all her roles, Jo Ann earned recognition for her ability to achieve strong financial results and create award-winning marketing programs that drove sales and profitability.

An unwavering purpose-driven servant leader, Jo Ann has served numerous philanthropic roles, including current leader of the Georgia State CMO Marketing Roundtable, Vice Chair of the Arby’s Foundation, past president of the CMO Club and AMA Atlanta, Leadership Atlanta graduate, and Covenant House board member. Jo Ann is widely lauded for her service, including being named the National Diversity Council’s Most Powerful and Influential Women and earning a Lifetime Achievement award from the American Marketing Association.

In addition to her contributions professionally and through service to others, Jo Ann is a dedicated wife and mother.