6Ps of Essential Innovation

A masterclass in innovation, Six Ps of Essential Innovation is research-backed and actionable information and insight from one of today's most accomplished leaders in the space. Michael McCathren leads the innovation center for a $17 billion privately-held company known globally for its forward-thinking products and services.

The book uncovers the innovation shortcomings endemic in many corporate cultures and lays out every step in the path to becoming a resilient, innovative organization.

McCathren begins in Section One of the book by profiles each of the six essential "Ps" through research, case studies, and applications: Perception, People, Philosophy, Process, Place, and Permanence. In Section Two, he goes deeper into two 'super-skills' of truly impactful innovation leaders: the ability to question authority and to spot future growth opportunities. The book also includes an entire section of practical exercises to help readers craft a full blueprint for their role and organization.

In reading Six Ps of Essential Innovation, you will gain:

• Ideas for encouraging innovation across the organization
• Practical exercises to manage each piece of the innovation process
• The ability to nurture a culture where innovation can take root
• Confidence to lead a resilient innovation organization

By the end of the book, you'll not only have a deeper understanding of what an innovation organization entails, but you'll also have the skills to lead one.