CEO, Living on a Smile Marketing, LLC

Jo Ann Herold, author of Living on a Smile, is an award-winning marketing and brand and digital transformation expert. She formerly served as Chief Marketing Officer for The Honey Baked Ham Company twice, marking a collective tenure of more than 20 years with the company. Her experience spans iconic global brands including Arby’s Restaurant Group, Interface, Inc., and McDonald’s, as well as serving start-ups and nonprofits. In all her roles, Jo Ann earned recognition for her ability to achieve strong financial results and create award-winning marketing programs that drove sales and profitability.

An unwavering purpose-driven servant leader, Jo Ann has served numerous philanthropic roles, including current leader of the Georgia State CMO Marketing Roundtable, Vice Chair of the Arby’s Foundation, past president of the CMO Club and AMA Atlanta, Leadership Atlanta graduate, and Covenant House board member. Jo Ann is widely lauded for her service, including being named the National Diversity Council’s Most Powerful and Influential Women and earning a Lifetime Achievement award from the American Marketing Association.

In addition to her contributions professionally and through service to others, Jo Ann is a dedicated wife and mother.