Founder and CEO, Setup®

Joe Koufman is a natural connector who has brought together three married couples and fostered countless fruitful business relationships. In 2014, he transformed his passion for connecting people into founding Setup, a marketing matchmaker focused on helping marketers think through their ideal ecosystem of internal resources and external partners.

Driven by his unwavering passion for human connections, Joe embarked on the authorship journey, crafting his first book with the aim of unleashing the transformative potential of personal connections. His goal is to equip individuals with the essential tools for fostering deeper bonds with one another and facilitating impactful introductions for those in their network. The book will be released in the spring of 2024. 

Joe's commitment to giving back to the marketing community has been unwavering over the years. He has lent his expertise and leadership to esteemed organizations such as the American Marketing Association (AMA Atlanta), the Atlanta Interactive Marketing Association (now Fuse), the Entrepreneurs’ Organization (EO Atlanta), and the Digital Marketing program at the Terry College of Business at the University of Georgia. Furthermore, he dedicates his time weekly by volunteering at Everybody Wins! Atlanta.

Joe is a proud graduate of Wake Forest University, where he earned a BA degree in Politics and Speech Communications. He currently resides in Atlanta with his twin children, Joss and Radley.