Beyond Checks & Halos
Insights to Elevate Partnerships and Achieve the Improbable
Cynthia Eads Currence
NOW AVAILABLE FOR PRE-ORDER
We think it's simple: Nonprofits solicit support from companies and hope they will pony up checks to earn a halo of corporate generosity, right?
In Beyond Checks & Halos, Cynthia Currence debunks this limiting mindset and showcases how partner relationships can ideally grow beyond obvious exchanges of value. Drawing on her decades of experience and her interviews with other high-level partnership experts, Currence weaves stories, checklists, and insights to break down the “secret sauce” of partner motivation, proportional value, strategic communication, team management, courageous pivots, and more.
Not all partner prospects offer a perfect fit, though, so Currence explains how to define clear criteria, utilize pilot testing, and decide when to walk away. She prioritizes bottom-line business considerations and elevates the soft skills of relationship building to produce mission-aligned partnerships that can positively change the world. Currence believes the world desperately needs more transformative partnerships, and these insights will prove indispensable for those who agree.
PRAISE & REVIEWS
"Whether you work in the non-profit or the commercial space, the perspectives in this book provide a practical roadmap for building extraordinary partnerships. Cynthia's emphasis on fostering co-creation, leveraging assets toward a mutually beneficial vision, and delivering on promises are among the insights she illustrates through carefully-selected stories. This book is a must-read for all executives working in the partnership arena.”
Vicki Escarra, former CMO, Delta Air Lines, and former CEO, Feeding America
"Cynthia offers a wealth of lessons culled from her own nonprofit leadership experience and her connections to the world's biggest corporations. She aims to elevate the positive impacts of large-scale partnerships, and this book helps leaders at every level hit that mark.”
Tad Hutcheson, Managing Director of Community Engagement, Delta Air Lines
"Anyone who works with partnerships between corporations and nonprofits should read this book. It will help you build strong partnerships that achieve far more than a check for the nonprofit and the “feel good” halo for the company’s employees and customers. Through stories and the related insights provided, you will learn how partners can leverage their assets to generate powerful – yes, even improbable – impacts for both."
Ken Bernhardt, Ph.D., Regents Professor of Marketing Emeritus, Georgia State University
Published: January 28, 2024 (Available for Pre-Order)
Formats: Hardback, Paperback, Ebook
ISBN 979-8-9921775-0-3 | 979-8-9921775-1-0 | 979-8-9921775-2-7
6 x 9 inches | 230 Pages