Cynthia E. Currence

Strategic Marketing and Development Advisor

 

Cynthia E. Currence has worked with large nonprofit organizations for over thirty years. She was VP for Brand Strategy and Marketing for the American Cancer Society and more recently, led corporate engagement operations for World Vision and Children International. She has a proven track record of creating powerful partnerships that go far beyond simple "check" for "halo" transactions. 

 

Currence's relational approach to defining partner needs and co-creating shared value has produced innovative solutions and impactful results in cancer prevention, women’s economic development, childhood poverty, and more. With her teams, she has generated more than $100 million for nonprofits in partnerships with investors and major companies. The insights in her new book, Beyond Checks & Halos, are rooted in her expert knowledge of brand strategy and marketing and in her deep belief in the power of connection.

 

Currence has chaired national nonprofit marketing conferences, lectured internationally on cause marketing, and served on boards for the American Marketing Association Foundation, Institute of Management Consultants, and NetHope. 

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Beyond Checks & Halos

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